Gold is the most light reflective substance in the world. This is the factor that makes gold so popular and valuable. Everyone likes the beauty of gold, but few understand why. If you are wearing a gold band on your finger, sit in a room with very subdued light. After your eyes acclimate, look at your ring and notice that it is reflecting whatever light there is. Polished brass will do the same, but not to the same degree, and of course, brass will tarnish, where gold, a noble metal, will not.
Gold is the most malleable and ductile metal in the world. This means that it can be made into extremely thin sheets, approximately three-millionths of an inch thick. Stack up 500 sheets of gold leaf and it will be about equal in thickness to a single sheet of paper. Even that thin, it holds together and is flexible enough to apply to intricate contours such as carved picture frames, architectural filigree and, of course, dimensional sign letters.
Port Richey, Florida
I got started in the sign business in 1982. Computers were just coming on the scene, but I didn’t get one until 1987. I count that as a blessing. I learned how to do layout and lettering traditionally, which I think gives me an edge. I had to learn how letters worked and how to space them. I feel that develops your eye in a way that the computer doesn’t.